How the New EU-US Tariff Deal Impacts Business

How the New EU-US Tariff Deal Impacts Business

Summary

On 27 July 2025, the EU and the United States announced a preliminary agreement that brings long-awaited reliefand opportunityto transatlantic trade. The deal reduces steep U.S. tariffs on EU goods, expands EU market access for selected U.S. exports, and paves the way for increased investment and regulatory cooperation.

But for businesses, this isn’t just political news it’s a call to action.

What Businesses Must Know

U.S. Tariffs on EU Goods Drop to 15%
Most EU-manufactured goods, including cars and car parts, will now face a single capped tariff of 15% in the U.S., reduced from the initially proposed 30%. This offers immediate cost savings and pricing predictability.

Steel and Aluminum Still Face High Tariffs
EU exports of steel and aluminum remain subject to a 50% tariff, though new tariff-rate quotas (TRQs) aim to protect historical trade volumes.

New Opportunities in Energy and Tech
The EU has committed to large-scale purchases of U.S. energy products and AI chips, signalling major investment flows. Finnish companies in related sectors should evaluate export and partnership opportunities.

Improved Access for U.S. Goods to the EU
The EU will reduce tariffs for select U.S. agricultural and industrial goods under new TRQs, while maintaining protection for sensitive sectors such as beef and poultry.

Reduced Non-Tariff Barriers & Regulatory Cooperation
Enhanced alignment of standards and conformity assessments will facilitate trade in sectors such as automotive, pharmaceuticals, and tech.

How This Affects Finnish Businesses

Exporters should reassess U.S. pricing models, trade agreements, and supply chains in light of reduced tariffs and regulatory clarity.

Investors may benefit from a favourable investment climate in the U.S., with EU companies planning over €550 billion in fresh investment by 2029.

Importers and manufacturers in Finland sourcing U.S. goods from tech to raw materials should re-evaluate duties and ensure compliance with TRQs.

Risk Management Alert: The agreement is political, not yet legally binding. Companies must stay alert as negotiations and implementation evolve. 

What Is Recommended To Do Now

1. Review your trade contracts and pricing structures
   
2. Reassess supply chain strategies with U.S. partners
   
3. Explore new growth avenues in transatlantic markets
   
4. Ensure ongoing compliance with evolving EU and U.S. regulations
   

Need help navigating these changes?

Our legal team supports businesses in international trade, cross-border contracts, and sanctions compliance. Contact us for further information.